Digital Marketing Training 

Learn how to do Online digital marketing from basic level to expert level which is taught by hands-on experience working professionals. With our Digital Marketing Training , you will not only learn concepts of it and you will able to create digital marketing campaign for any business, products, services, software’s and websites from small sizes to big.

What is Digital Marketing?

Digital marketing is promoting business, products or services through online channels. This promoting can be done through organic and paid mainly on the internet and also on mobile phones. Nowadays, people spending most of their time on the internet and on their mobile phones. So our Digital Marketing Training Course should also focus on internet and on mobile phones to reach the right audience. Digital marketing is a key term for marketing of products or services in this digital world.

Job Opportunity for Digital Marketing

Digital marketing is in booming in the marketing right now and there are many job opportunities waiting to be grabbed in the digital industry. We can see foreign outsourcing also booming in India for the digital marketing.

Job Opportunity for Digital Marketing

Digital marketing is in booming in the marketing right now and there are many job opportunities waiting to be grabbed in the digital industry. We can see foreign outsourcing also booming in India for the digital marketing.

STUDENTS

  • After your Degree, Learn this course and get a job
  • Enter into E-commerce or IT/Software Industry with Good Salary.
  • While doing a job, Earn extra Money working as an SEO Freelancer
  • Digital Marketing has a good scope in future

Digital Marketing Certification Training

S.no Certification Names Certification Cost
1. Google Adwords Fundamentals Certification Free of cost
2. Google Adwords Mobile Certification Free of cost
3. Google Adwords Search Certification Free of cost
4. Google Analytics Individual Certification Free of cost
5. Facebook Blueprint Certifications Free of cost
6. OK Solutions Certification Included in Course Fees

Key Features of Digital Marketing Training

OK Solutions offers Digital Marketing Training in more than 2+ branches with 5+ years Experienced Expert level Trainers. Here are the key features,

  • 35 Hours to 45 Hours Course Duration
  • Industry Expert Faculties
  • Completed 500+ Batches
  • 100% Job Oriented Training
  • Certification Guidance
  • 25,000 Rupees Worth Tools
  • Projects: You work on Real Life Case Studies
  • Free Technical Support after Course Completion
  • Did you miss any classes? Back up Classes Available
  • Free Technical Support on Freelancing Projects to Earn More Money
  • Free Wifi and LAB Facility
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Syllabus of Digital Marketing Course

MODULE 1: BASICS DIGITAL MARKETING 

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

MODULE 4: ON PAGE OPTIMIZATION 

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt

MODULE 5: OFF PAGE OPTIMIZATION 

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS  

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)   

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)  

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses

MODULE 11: GOOGLE WEB ANALYTICS 

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

MODULE 12: WEBMASTER TOOLS 

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
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